About us

Nelly collection was founded in 2021 with a vision to redefine the abaya industry in Morocco. In a short time, we established ourselves at the forefront of both local and international fashion by introducing innovative designs that built a loyal customer base across the country and beyond. By blending cultural authenticity with modern trends and sourcing the finest fabrics, we have been able to grow into a trusted and respected brand. With a presence in global exhibitions and a growing international reputation, Nelly Collection is now preparing for its next chapter, expanding across the GCC and EUR starting in 2026, while locally aiming to grow